Winners Under $10

By Sarah Smith

These standouts (of 195 tested!) take lathering to a new level.

Best All-Around

Aussie Moist Shampoo
The source of many good hair days for testers, this pick has aloe and sea kelp, which impart light moisture and softness.

To buy: $3 at drugstores.

(Davies and Starr)

Best Scent

Garnier Fructis Triple Nutrition Fortifying Shampoo
Testers were sold on its melon, apple, and mango fragrance. Olive and avocado oils give dry ends a boost.

To buy: $4 at drugstores.

(Davies and Starr)

Pro’s Pick

L’Oréal Paris EverPure Sulfate-Free Color Care Moisture Shampoo
A favorite of New York City stylist Wendy Iles, it helps colored strands maintain vibrance.

To buy: $7 at drugstores.

(Davies and Starr)

Best for Dry Hair

Pantene Pro-V Nature Fusion Smooth Vitality Shampoo
A rich lather of grape-seed and bamboo extracts hydrates in one wash.

To buy: $4 at drugstores.

(Davies and Starr)

Best for Curly Hair

Herbal Essences Totally Twisted Curls and Waves Shampoo
Fight frizz and soften curls with botanical extracts.

To buy: $4,


Best for Shine

Suave Professionals Vibrant Shine Shampoo
Silk amino acids that remove dulling styling-product buildup leave hair with a polished glossiness.

To buy: $2.50 at drugstores.

(Davies and Starr)

Best for Volume

Tresemmé 24 Hour Body Healthy Volume Shampoo
Thickening proteins plus moisture-resistant polymers add up to fullness that defies humidity.

To buy: $4.50 at drugstores.

(Davies and Starr)

Best for Itchy Scalps

Aveeno Nourish + Soothe Shampoo
This mild cleanser calms skin with lavender and peppermint; wheat protein strengthens hair.

To buy: $7.50 at drugstores.

(Davies and Starr)

Winners Over $10

Best All-Around

Ted Gibson Daily Cleanse Shampoo
The abundant bubbles clean hair without stripping, while silk proteins and orchid extracts leave it feeling softer.

To buy: $32,

(Davies and Starr)

The Best Scent

Oribe Hair Care Shampoo for Brilliance and Shine
The luxurious amber, lychee, coconut, and edelweiss fragrance gave testers a spalike sudsing-up experience.

To buy: $40,

(Davies and Starr)